Jeff Cook: ‘Filling the Tip Jar is a Great Thing to do, But Usually it Isn’t Enough’


AUSTIN, Texas – (March 11, 2015) – The Health Alliance for Austin Musicians (HAAM) has named Jeff Cook, president and chief executive officer of Insurance Services for Seton Healthcare Family, as a new board member.

Cook, who has spent the last six years at Seton, becomes the 16th board member for HAAM, a non-profit organization focused on providing affordable healthcare for low-income musicians.

“Living in ‘The Live Music Capital of the World’ requires the rest of us to step up and ensure our local musicians stay healthy,” Cook said. “Filling the tip jar is a great thing to do, but usually it won’t cover annual check-ups, emergency room visits and prescription refills. For me, personalized care is helping HAAM help those who sacrifice financially to achieve their artistic dreams and entertain local audiences.”

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With more than 18 years of senior managed care experience, Cook has served in numerous roles throughout Texas, Colorado and Arizona. Prior to joining Seton in 2009, he held escalating positions within UnitedHealthcare, including Texas vice president of Network Development and, most recently, chief executive officer of UnitedHealthcare in Texas.

Cook earned a Bachelor of Business Administration degree from Baylor University and a Master of Health Administration degree from Texas State University. He has served on various boards, including the Lymphoma & Leukemia Society in the Austin and San Antonio areas.

“Jeff brings a wealth of healthcare and insurance knowledge to the HAAM Board and we are excited to welcome him to our Board,” Reenie Collins, HAAM executive director, said. “We believe his strong business and healthcare experience will be extremely valuable as HAAM continues to grow to meet the healthcare needs of Austin’s musicians who are so important to us all.’

The Health Alliance for Austin Musicians provides access to affordable healthcare to Austin’s low-income, uninsured working musicians with a focus on prevention and wellness. Since HAAM’s 2005 start, more than 3,000 of the city’s battalion of hard-working musicians have been served with access to regular, cost-effective healthcare services.

Medical, dental, mental, hearing and vision health services are provided by Seton Healthcare Family, St. David’s Foundation in partnership with Capital Area Dental Foundation, The SIMS Foundation, Estes Audiology and Prevent Blindness Texas. Music, business and the community have united behind a great cause: keeping music in Austin alive and well.